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Thursday, 01 August 2013
Sona Nutrition launched the Sona Brand & Products in Korea- at Ireland House, in Seoul on June 13 2013 under the support of Enterprise Ireland Korea and the Irish Embassy in Korea.
As part of launch event, the Trade Workshop was jointly held by Sona Nutrition and our local partner which was attended by 25 trade guests from key retail account buyers incl. Health & Beauty Drugstores, Power Bloggers, Journalists and Marketing agencies.
The Irish Ambassador to Korea, Eamon McKee, delivered congratulatory remarks at opening of the ceremony, welcoming Sona’s launch event as a new initiative that can strengthen the business relationship between Ireland and Korea in the health care sector. Ireland now has two brands in the food & beverage sector in Korea- Sona and Guinness.
The workshop, introduced the two products now available in Korea- Vitamin C 1000mg effervescent similar to Revital C (Sonavita C1000) and a B complex effervescent similar to Energise B+ (Sonavita B+) and was followed by a blind tasting with the competitor products in the market. The show was a great success, with a lot of participation from the attendees with a Q&A session at the end and a lot of positive feedback. We were delighted that our effervescents were chosen as the best tasting!
John Spain, Sales Manager at Sona said at the workshop “Korea is our latest market and I am delighted to be here as it is such a great opportunity. It is an honour that SONA is the first Irish FMCG (Fast Moving Consumer Goods) brand in the health and beauty care sector to be launched in Korea. I have to thank Enterprise Ireland for introducing us to such an excellent Korean partner, nearly a year ago in Ireland for the first discussion”
John added “We have since come a long way to launch the product in such a short while. We put a lot of effort and work into the formulation along with our partners to suit the Korean customers preferences, tastes and desires. We now hope to expand and add more products into the Korean market, working closely with our partners, and also increase our international presence to make Sona a truly global brand.”